Craig Martin in The Atlantic: ‘The Shipping Container – A Cyber Monday paean to the unsung hero of consumer capitalism’ The geometric simplicity of the container’s design echoed the uniformity of high modernist architecture of the ‘50s and ‘60s, including the serial arrangement of tract housing, or in the standardized, modular architectural designs of Buckminster Fuller and Le Corbusier. What better way to fill the rows and rows of housing blocks in a booming suburbia than with baubles and gizmos delivered by rows and rows of shipping containers on a nearby dockyard?